As a producer, you put a lot of time and energy into creating your beats. Unfortunately, there is more to being a successful producer than creating dope beats.
What separates successful producers from the rest of the pack is the fact that successful producers are just that… Successful.
That is, they not only can create dope tracks, they are also know how to sell beat their beats to artists.
The truth is, you can create the dopest instrumentals in the world, but if you don’t know how to sell those instrumentals, you might as well just consider production a hobby.
For those that are interested in moving from being a hobbyist producer to a successful producer, this article is for you.
How to sell beats online
As mentioned before, the first thing you need is dope instrumentals. A good way to tell if your production is up-to-snuff is to offer free sample tracks to any local artists you can find or artists you may know on social media. If those artists start begging you to send more beats, you know you’ve got something special.
However, dope beats simply aren’t enough. You need to actually reach artists that will actually pay you for your production.
Now, every successful producer knows that there are two kinds of artists: those that pay and those that don’t.
Another way of describing these two types is: those who take their craft seriously and those that don’t. As a producer, you obviously want to reach the artists that take their craft seriously.
This is because those who are serious about their music understand that great production is essential to making it and great production costs some money.
But before you go and completely discount those non-serious artist, keep in mind that artists usually know tons of other artists.
So while you may not make any money off of non-serious artists, by offering them free beats tagged with your name and web address, you can use the non-serious artists as marketers for your beats.
The easiest way to do this is to upload your beats to a service such as Soundcloud, and then share your free tagged beat links on social media.
Remember, these free beats will act as your marketing material. The non-serious artist will download the beats that have your tag on them, they will record their songs and they will then share those songs on social media to their friends and family.
Many of their friends will also be artists, who will hear your beats and seek you out.
But in order for paying artists to find you, you are going to need two things. A beat store and a domain name to host it on.
After setting up your beat store on The BeatGalaxy, you’ll end up with a beat store that looks something like this:
Once you have your beat store set up, you’ll be able to embed it on your website, and start directing potential customers to it.
Setting Up Your Website
If you don’t have your own website yet, you need to get one ASAP. There are many reasons for this. The first, is having your own website makes you look more professional. The second is that having your own website allows people to easily find you.
Selling beats through your own website will also allow you to track where your customers are coming from, allow you to add potential customers to your mailing list and much more.
If you’re looking to sell beats online, mailing lists are crucial. Mailing lists are extremely important, because they allow you to keep in contact with both potential customer as well as previous customers.
For potential customers, they allow you to send them the free beats that we discussed previously. Its a great way to in the stay on top-of-mind with your potential customers.
Its also a perfect way to make more sales from previous customers. In fact, its much easier to sell beats to previous customers than it is to sell beats to new customers.
To set up a mailing list, try using a service such as Mailchimp.